To: Scholars, Researchers, and Experts

Vietnam has set ambitious GDP growth targets, aiming for double-digit growth during the 2026–2030 period amidst a volatile and fiercely competitive global landscape. In the journey to realize this aspiration, innovation in business administration is no longer an option but a prerequisite. Current development realities necessitate comprehensive innovation in business administration – from mindset and models to operational tools – to become a strategic foundation for a new growth trajectory.

With a spirit of commitment and action, and in companionship with the nation as it enters an era of significant advancement, seeking practical solutions to innovate business administration models, enhance management capacity, and thereby contribute to realizing the aspiration of sustainable double-digit economic growth, the University of Economics – VNU Hanoi is organizing the International Scientific Conference "Contemporary Issues in Business and Management" with the 2025 theme: "Business Administration for Vietnam's Sustainable Double-Digit Economic Growth Target". This is not merely an academic forum – but a convergence point of intellect, responsibility, and vision for the future of the nation. Simultaneously, this is also a test – a measure reflecting whether the academic community is truly ready to engage in the nation's journey of ascension or chooses to remain on the sidelines of transformation.

The Organizing Committee cordially invites scientists, researchers, lecturers, and experts to submit papers for the conference. All submitted papers will undergo a blind peer-review process. Selected papers will be presented at the conference and published in the proceedings of the international conference (with an ISBN). Additionally, the Organizing Committee will select a number of high-quality papers for publication in the VNU Journal of Economics and Business (VNU JEB) of the University of Economics and Business, VNU.

Suggested topics (including but not limited to): 

• New business models 
• Business strategy 
• Digital transformation 
• Sustainable development 
• Application of technology in business 
• Human resource management in breakthrough growth 
• Marketing and brand development in the context of breakthrough growth 
• Corporate culture in the context of breakthrough growth 
• Innovation in corporate governance 
• Other relevant topics in business fields in Vietnam 

Conference details:

• Time: 13:30 – 17:30, Saturday, October 25, 2025 
• Location: International Conference Room 801, E4 Building, University of Economics, VNU Hanoi, 144 Xuan Thuy, Cau Giay, Hanoi 
• Participants:
  • Representatives of ministries, departments, central and local state management agencies.
  • Lecturers, scientists, researchers, and experts in related fields.
  • Representatives of businesses, corporations, industry associations, and consulting organizations, both domestic and international.
  • Doctoral candidates, graduate students, undergraduate students, and individuals interested in business administration, economics, and economic development.

Submission Guidelines

Deadline

• Full Paper Submission Deadline: September 10, 2025 

Manuscript Guidelines: 

• Language: English or Vietnamese 
• Format: 
  • Font: Times New Roman, font size 13, 1.3 line spacing 
  • Format: MS Word, Unicode encoding, A4 size
  • Margins: Left 3 cm; Top, Bottom, Right: 2 cm 
  • Length: From 4000–7000 words 
  • References: APA style 
• Structure: 
  • Article Title 
  • Author Information: Full name, academic title, affiliation, email 
  • Abstract: 200-300 words 
  • Keywords: 3–5 words 
  • Main Content 
  • References 
  • Appendix (if any) 

Submission 

• Full papers should be submitted via the link: https://forms.gle/UpmGio1WL8tFreHc6  

Registration for Participation

Scholars, researchers, lecturers, experts, and anyone interested in the conference theme are invited to register to attend. Detailed information on how to register will be announced in the official invitation letter.

Fees

• Conference attendance and paper submission fees: Free 
• Publication fee for papers in the international conference proceedings with ISBN: 1,500,000 VND/paper (One million five hundred thousand Vietnamese Dong).
• Publication in the proceedings is free if 100% of the author(s)/author group are staff working at VNU University of Economics and Business.

Contact Information

For detailed information about the conference, submission guidelines, and registration, please contact Dr. Nguyen Van Phuong via email address sba.cibm@gmail.com or in person at Room 306, E4 Building, School of Business Administration, University of Economics and Business, Vietnam National University Hanoi, 144 Xuan Thuy, Hanoi.

The Organizing Committee cordially invites distinguished scholars, lecturers, researchers, and experts, both domestic and international, to submit their presentations for the conference. Your participation and collaboration will significantly contribute to forming ideas, solutions, and management models suitable for the new context, helping to realize Vietnam's aspiration for rapid and sustainable growth.

We sincerely appreciate your responsiveness and cooperation with the University of Economics – VNU Hanoi in contributing to building a business administration worthy of Vietnam's vision and ambition in this era of strong transformation.

Kindly find the invitation to view here.