To provide society with high-quality human resources oriented towards experts and leaders in economics, management, and business administration to meet the needs of quality and the effective and sustainable development of Vietnam; To research and transfer research results to the Government, organizations, businesses, and society, providing a favorable environment to create, nurture, and develop talents in economics, management, and modern business administration.

UEB ranked No. 1 at VNU (academic years 2019 - 2020, 2020 - 2021) according to the sector-based emulation criteria, gradually realizing the vision of becoming an applied research-oriented university, ranked on par with advanced universities in Asia.

UEB aims to become a research-oriented university, which trains high-quality human resources in economics, management, finance and banking, accounting and auditing, and business administration. With numerous efforts in innovation, and pioneering in educational integration and internationalization, UEB is increasingly asserting its brand with the mission of training global citizens with "Mindfulness - Wisdom - Talent" to serve the Fatherland.

In 2021, UEB will play a key role in contributing to VNU's world QS ranking in the top 501 - 550 in the field of Business and Management Research, making VNU one of the leading universities in the world and Vietnam's first and only institution ranked in this field.