Lecturer

PERSONAL INFORMATION

Year of Birth: 1977

Academic title: Dr

Language: English 

Email: hienvuminh@vnu.edu.vn 

Phone (84-24) 37547506 

Researchgate/Google Scholar

EMPLOYMENT/EXPERIENCE

Dr. Vu Thi Minh Hien is a lecturer in the Marketing Department, Institute of Business Administration, University of Economics, Vietnam National University, Hanoi. Main research and teaching directions: Marketing/Marketing Management; Brand/Brand Management; Service Marketing; E-Marketing; E-Commerce. With 24 years of experience in teaching and scientific research, Dr. Vu Thi Minh Hien has published many domestic and international works; participated in training activities, and Business Administration consulting with enterprises, organizations, associations, and localities...

EDUCATION

PhD in Economics, National Economics University, Vietnam (2011);

Master of Business Administration, National Economics University, Vietnam (2004);

RESEARCH AND TEACHING ORIETATION

Teaching and research areas: Marketing/Marketing Management; Brand/Brand Management; Services Marketing; E-Marketing; E-Commerce.

OUTSTANDING ACHIEVEMENTS