Lecturer

PERSONAL INFORMATION

Full name: Hoang Thi Bao Thoa

Year of birth: 1979

Academic title: Doctor of Philosophy

Foreign language: English

Email: thoahtb@ueb.edu.vn 

Phone: (84-24) 37547506

Researchgate/Google Scholar

BIOGRAPHY AND WORK EXPERIENCE

- Dr. Thoa is a Lecturer at VNU University of Economics & Business, 

- She is Former Director of International Education and Short-term Training - University of Economics, Vietnam National University, Hanoi:

- Training experts: Innovation (Creative thinking, digital transformation to the core: product innovation), Entrepreneurship (Entrepreneurial mindset), Collaborative culture, Design thinking applied to manufacturing and service enterprises, Business Model 

- Innovation Ambassador of Vietnam National University, Hanoi

- Member of the expert group for Educator Start-up Innovation 

- Head of the Business Challenge Competition Committee (2019, 2020, 2021);

- Head of the Professional Committee of the Vietnam - Korea Startup Competition (2019) with the advice of Former Korean Prime Minister Chung Un Chan

- Author of 2 personal finance management games.

TRAINING PROCESS

08/2016 PhD of Business Administration, VNU- University of Economics and Busines, Vietnam 

06/2006 Master of Global Busines Administration, University of Thai Chamber of Commercial, Thailand 

RESEARCH AND TEACHING ORIENTATIONS

Principles of Marketing,

Customer behavior,

Innovation and Creativity,

Digital Marketing