This study examines (i) how tourism employees perceive their firm’s community engagement, (ii) the factors that affect employee attachment, and (iii) how employees’ perception of their firm’s community engagement affects employee attachment. 

This study examines (i) how tourism employees perceive their firm’s community engagement, (ii) the factors that affect employee attachment, and (iii) how employees’ perception of their firm’s community engagement affects employee attachment. The authors analyze the primary data collected from a survey of employees of 119 tourism companies in Ha Long Bay area, Quang Ninh province. The survey is self-administered and conducted with the paper-based questionnaire handed out to the respondents.

The research finds a new point in how to retain employees of tourism businesses in Quang Ninh province. The new point is to increase employee awareness of the importance of communities living near the tourist areas. Through activities that connect the community with businesses, employees become more attached to the business.

Research results show that specific social responsibilities in ethical leadership, labour relations, environmental protection and consumer rights protection have an impact on employees’ perceptions of the connection between businesses and the community. Accordingly, this awareness increases employees’ attachment to the business.

Tourism businesses pay attention to community development through socially responsible activities that make their employees more connected to the business. This points to a need of more effective state policies to encourage tourism businesses to practice social responsibility, especially with the community living in the business area of ​​the enterprise.

Originated from

Tran T. H., Jeon M. M, Pham T. H. V. (2023). CSR and Employee Attachment in Tourism Firms: Perceived Ethical Leadership, Responsible Management, and the Mediating Role of Community Engagement. Journal of Human Resources in Hospitality and Tourism, 22(1), 97-119.

https://www.tandfonline.com/doi/abs/10.1080/15332845.2023.2126958

AUTHORS FROM VNU UNIVERSITY OF ECONOMICS AND BUSINESS

Assoc. Prof. Tran Thi Hien (Ph.D. in Management, Business School, University of Southampton, UK, 2016) is Head of Corporate Culture Department, School of Business Administration, VNU University of Economics and Business. Her research interests are corporate social responsibility and sustainability management, corporate governance, corporate culture, human resources, and contemporary issues in business management.