Accounting is often referred to as the "language of business," measuring the economic performance of an organization and playing a crucial role in its operations. It's also a profession in high demand, but within the rapidly evolving context of the Fourth Industrial Revolution, what are the potential career development prospects and how should accounting students choose their career paths?

In the era of Industry 4.0, the landscape of accounting is undergoing a profound evolution, driven by rapid digital transformation. The Faculty of Accounting and Auditing at the University of Economics and Business (UEB) recently hosted an enlightening discussion titled "From Numbers to Insight – Challenges and Opportunities for Gen Z 'Digits.'" This event aimed to equip students with a deep understanding of how technological advancements are reshaping the accounting profession.

The discussion highlighted key trends such as automation, data analytics, and artificial intelligence, which are revolutionizing traditional accounting practices. Experts underscored the importance of embracing these technologies to enhance efficiency, accuracy, and strategic decision-making in financial reporting and auditing processes. They emphasized that today's accounting professionals need not only strong technical skills but also the ability to interpret and derive meaningful insights from complex data sets.

Moreover, the event explored the role of accountants as strategic partners in business operations. Beyond crunching numbers, modern accountants are increasingly relied upon to provide actionable insights and strategic guidance based on data-driven analysis. This shift necessitates a broader skill set that includes critical thinking, problem-solving, and effective communication, aligning with the expectations of globalized and digitally-driven economies.

Furthermore, the discussion addressed career opportunities for Gen Z in the digital age. Students were encouraged to proactively engage with emerging technologies and develop interdisciplinary skills that complement their accounting knowledge. The Faculty of Accounting and Auditing at UEB remains committed to preparing its students to thrive in a dynamic and competitive global marketplace, equipping them with the skills and mindset necessary to navigate and lead in the ever-evolving field of accounting.

Reporter: Do you have any advice for students on what skills they should further develop to support their studies and future careers?

Dr. Nguyen Thi Hong Thuy:

In the context of global integration, alongside specialized knowledge and skills, it's crucial for students to focus on enhancing their language proficiency. This isn't just a tool to broaden job opportunities but also a competitive advantage in their future careers.

Moreover, enhancing understanding and proficiency in technology is essential. Accountants, auditors, and business analysts need to excel in tools like Excel, gain experience in enterprise resource planning, specialize in big data analysis, and acquire knowledge of intelligent business software. Serious and proactive efforts in knowledge enhancement from an early stage will create a competitive edge for students in the Accounting and Auditing field.