Issued together with Decision No. 1280/QD-UEB dated April 22, 2021, by VNU - University of Economics and Business

 

PART ONE: MISSION, VISION, AND CORE VALUES

MISSION, VISION, AND CORE VALUES

1. Mission

Providing high-quality human resources for society, oriented towards experts and leaders in the fields of economics, management, and business administration to meet the quality, efficiency, and sustainable development needs of Vietnam; conducting research and transferring research results to the government, organizations, businesses, and society; creating a favorable environment for creativity, nurturing, and developing talent in modern economics, management, and business administration.

2. Vision

Becoming an applied research-oriented university ranked on par with leading universities worldwide, with certain disciplines and specializations accredited by reputable international higher education quality assurance organizations.

3. Core Values

3.1. Encouraging creativity and nurturing passion

The University of Economics and Business is an environment of creative freedom, supporting innovation and serving as a cradle for the passion of generations of lecturers, scientists, staff, students, graduate students, and researchers. Passion drives creativity, creativity brings innovation, and innovation creates breakthroughs to affirm the university's position and brand.

3.2. Respecting Differences and Promoting Cooperation

Cooperation means respecting differences. The synergy of cooperative strength with the uniqueness of each member within The University of Economics and Business community, aligned with a common goal, creates the collective strength of the university.

3.3. Prioritizing Quality and Efficiency

Quality and efficiency are strategic choices aimed at ranking the university at regional and international levels, reflected in all aspects of each unit and member's activities. These are both the driving force for action and the goal pursued by the entire faculty, scientists, staff, students, graduate students, and researchers.

3.4. Ensuring Harmony and Sustainable Development

Harmony in all activities, from common tasks to balancing individual and collective interests, is the driving force for each member to strive for self-improvement and serves as the foundation for the sustainable development of The University of Economics and Business.

PART TWO: DEVELOPMENT GOALS AND STRATEGY

1. General Goals for 2025

Being among the top universities in Vietnam and one of the leading applied research-oriented universities in Vietnam in the fields of economics, management, and business administration, recognized by the community as an excellent place for career development and learning; achieving national accreditation for the institution and accreditation of training programs, with some programs accredited under ACBSP standards; moving towards sustainable brand development according to international standards, increasing university ranking indices; continuously improving living and working conditions, increasing staff income, making breakthroughs in infrastructure development, and becoming a financially autonomous university.

2. Specific Goals for 2025

- Expanding enrollment while ensuring training quality: By 2025, the total projected enrollment scale is approximately 11,000 learners.

- Developing and diversifying training programs: Converting all training programs based on economic-technical norms, ensuring tuition fees align with training quality. Developing additional interdisciplinary programs and undergraduate programs taught 100% in English. Opening at least two new international joint training programs.

- Implementing program evaluation and accreditation under ACBSP standards: During the 2021–2025 period, the university will register for accreditation of certain training programs.

- Developing scientific research activities in an applied research direction: Conducting research based on social needs, commissioned research, and policy consulting that contributes to the university’s brand. Linking scientific research with training and aligning research projects with the university's training programs. Strengthening strong research groups, maintaining and developing 8–10 strong research groups to carry out major research projects with high interdisciplinary integration, creating outstanding research outputs. Establishing 2–3 think-tank groups in economics and business administration with high prestige both domestically and internationally.

- Continuing to increase international publications: Increasing the number of research outputs transferred by 30%. Publishing approximately 400–450 research papers in international journals, with 60% in ISI/WoS-indexed journals.

- Promoting domestic and international cooperation and partnerships: Enhancing training and research quality through academic exchanges, student and faculty exchange programs, credit recognition, practical internships, student employment, and collaborative research publications among scientists.

- Changing the operational model towards financial autonomy: Upgrading and establishing new affiliated and subsidiary units within the university.

- Increasing the proportion of full-time faculty: The proportion of full-time faculty is expected to increase by 12% annually.

- Fully applying information technology in teaching, research, and management: Modernizing infrastructure to support operations and establishing financial and technical foundations for the Hoa Lac Campus Project.

- Maintaining financial sustainability: The proportion of non-budget revenue to total revenue remains stable at over 80% annually, progressing towards full financial autonomy in operational expenses.

- Increasing staff income: Raising employee salaries by 5–10% annually.